🧠 Overview

This project focused on designing and implementing a complete AI-powered CRM automation system for Kopi Shop to convert cold leads into paying customers.

The system integrates:

• Lead capture funnels
• Email & SMS nurturing
• AI-powered Voice Agent
• AI Chat Widget (Conversation AI)
• Automated appointment booking
• Post-purchase retention workflows

The objective was to create a structured, automated, and intelligent customer journey — from initial interest (free coffee code or inquiry) to first purchase and long-term retention — while reducing manual intervention.

❗ Problem

Kopi Shop was generating leads through a free coffee code offer, but the system lacked automation and intelligence:

• No structured follow-up system
• No automated appointment booking process
• No AI handling of inquiries
• Manual responses to business questions
• No segmentation between visitors and purchasers
• No clear tracking of customer journey stages